Getting Started with Google Analytics
Are you a dealer that’s just getting started with Google Analytics and wondering how to find Trader referral traffic in your Google Analytics account? Or maybe you’ve had Google Analytics for a while, but you’re not using it as much as you could be and want some easy-to-understand tips? Well, you’re in the right place! Think of this as Google Analytics 101: a high-level overview. In the offline world, it can be difficult to measure success at different stages of your sales funnel. Luckily, online we can access data that helps to paint a clear picture of how digital leads to interacting with your dealership.
In under 10 minutes, Trader Interactive’s Marketing Manager will cover:
What is Google Analytics and why it matters
How to set up your account
Common reports to analyze your traffic
How to identify referral traffic